Web based advertising has expanded in recent years to include pay-per-click search engine results. You may have noticed these on major search engines such as Yahoo! where they are displayed as "Sponsor Results." The search terms are bid upon and the highest bidders are displayed on Yahoo!. Bidding takes place on Overture, which currently provides Yahoo! with the Sponsor Matches. With numerous bidders for specific search phrases, the bids can change at any time. Therefore advertisers became involved in constantly monitoring their bids throughout the day. One person would take as much as three hours to check positions and potentially update bids on 100 keyword phrases.

Roffers Engineering developed BidRank to meet the growing need for an automated solution. BidRank automates the task of managing numerous keyword phrases that are listed on various pay-per-click search engines, such as Overture, FindWhat, Espotting and Kanoodle. BidRank has reduced this pay-per-click management process down to just minutes of computer time. The advertisers are now free to perform other tasks while BidRank keeps them on target.

BidRank exists in two products. BidRank for Overture and BidRank Plus. BidRank for Overture is an Overture approved third party bid management tool. It currently handles Overture US, AU, AT, DK, FI, FR, DE, IT, NL, NO, ES, SE, CH & UK. BidRank Plus handles non-Overture search engines, which currently includes Enhance Interactive (formerly ah-ha), BrainFox, FindWhat, Espotting (UK, DE, DK, ES, FR, NO & SE), Kanoodle, SearchFeed, Xuppa, 411web, Turbo10, Mirago (UK, FR, DE, US & Global) & QuePasa!.

BidRank can simultaneously manage keywords across various accounts and search engines. Each product possesses advanced features that allow you to totally customize your keyword bidding strategies. Buy BidRank today and start saving time and money on your pay per click search engine campaigns.